Marketdata Enterprises Weight Loss

Marketdata Enterprises Weight Loss

$ 9.9 billion self-learning market challenged by young and more demanding millennials, changing technology

Marketdata Enterprises

August 1, 2017: Marketdata Enterprises weight loss, Inc., one of the leading independent market research publishers since 1979, has launched the 10th edition of one of its best-selling studies.

The 390-page report entitled:

The United States Market for personal improvement products and Services.

This is the ONLY publicly available study on this $ 9.9 billion business.

The study tracks the market from 2003-2022 Forecast, examining these markets:

Infomercials, holistic institutes, self-help books and audiobooks, motivational speakers, websites, applications.

Public seminars, personal training, weight loss programs, and training organizations.

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According to the Director of Research, John LaRosa:

Marketdata Enterprises Weight Loss

“The future generation of gurus, speakers, and industry experts will have to be more accountable to consumers who improve on their own.

They want practical results and a return on their time and money invested.

Many have discovered that programs and philosophies such as the “law of attraction” were promised in excess and not fulfilled, and simply did not work for them. “

Important discoveries:

Market value … Last year, the total market for personal improvement in the United States amounted to $ 9.9 billion.

With a growth of only 4.3% since 2011., affected by the weak performance in infomercials and commercial diet programs.

We expect better average annual earnings of 5.6% from 2016 to 2022., when the market should be worth $ 13.2 billion.


Demography … Traditionally, Baby Boomers have been the main consumers of self-improvement.

They are still an important group, but the tide is changing.

Millennials are the future for this market, but there are few experts who now serve them.


The infomercials … on average generated $ 1.35 billion in sales of self-improvement products and services last year,

But this has been reduced by approximately 15% since 2014 levels.

Most of the products sold are related to Weight loss programs and exercise machines.

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Internet … is playing a more important role in the self-improvement market.

Marketdata Enterprises Weight Loss

As more content is being used (such as MP3 downloads, e-books.

Webinars, online courses, “academies”, “universities” and ” Intellectual authors, (etc.)

Are delivered online and applications begin to take off.


Audiobooks … Audiobook sales are growing strongly in dollar sales (+ 12% last year), according to the Association of Audio Editors.

Self-help audiobooks are now a market of $ 769 million, with a growth of 5.6% or more per year.

Total sales of audiobooks have increased by two digits in the last three years.

The APA says that more than 24 million Americans now listen to audiobooks.

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Self-improvement books … A popular book remains the basic starting point and platform for speakers and motivational gurus.

Self-improvement books have performed well in recent years, with a series of new titles that appeared in 2015 and 2016.

This is now an $ 800 million market that grows 6% per year.

There were no big blockbusters like The Secret, but a good number of other popular titles were released and sold well.


Self-improvement applications … Smartphones are starting to take off as they emerge more, especially in the area of ​​meditation.

Weight loss, physical conditioning, and therapist advice.

Most are free and it is a difficult model to monetize, backed by advertising and subscriptions.

Marketdata Enterprises Weight Loss

The competition will be fierce.


Personal Coaching … Personal coaching services are growing strongly and this is the second-fastest-growing industry worldwide.

The latest global coaching study by ICF and PriceWaterhouseCoopers found that the US coaching market. UU.

It was worth $ 955 million in 2015. Marketdata expects it to increase to $ 1.02 billion in 2016. The US “average” coach “earns $ 62,000 / year.

Marketdata Enterprises Weight Loss

Almost all motivational speakers offer training services now.

However, the field is poorly regulated and incompetence is a common complaint, almost anyone can call himself a life coach.


Motivational speakers … All more than 5,000 US speakers. UU.

They receive more than $ 1 billion per year, and the top 9 elite generate about $ 200 million. Many older speakers are dying, retiring or reducing road trips.

Some of his sons and daughters are collecting the reins. Deceased: Zig Ziglar, Stephen Covey, Wayne Dyer, and Jim Rohn.

In jail: Kevin Trudeau.

Criticized or declared bankrupt:

Robert Kiyosaki, Suze Orman, James Ray. Aging: Louise Hay, Les Brown, Brian Tracy, Sylvia Browne, Dr. Laura.


Weight loss programs …

Diet programs, especially large commercial chains such as Weight Watchers and NutriSystem.

Are growing again after several years of shortage.

This is an important part of $ 4.7 billion of the personal improvement industry.

Only NutriSystem spends $ 200-250 million per year on short-form infomercials to sell its program.

Losing weight will remain an important goal for an estimated 97 million Americans for some time (mainly women).

Marketdata Enterprises Weight Loss


Public seminars … The three main public seminar companies.

(Fred Pryor-CareerTrack, National Seminars Group, and Skillpath)

Now operating under the umbrella of nonprofit universities.

This is low growth and a mature market segment of $ 335 million.


Holistic Institutes and Training Companies …

The 16 holistic institutes in the United States stand firm, attract about 156,000 people per year and grow moderately.

The workshops and seminars of these institutes are still popular for many.

This is a small and mature market of $ 126 million.

“Consumers are realizing that there are many of the so-called.

Experts “who now sell a variety of” intellectual authors “online,” academies “,” universities “and training services.

Marketdata Enterprises Weight Loss

Too many in fact.

Gurus are trying to figure out how to eliminate the mess.

While consumers are trying to find legitimate and competent experts, “according to John LaRosa.

Editor’s Note:

The United States market for self-improvement products and services.

Published on August 2017, is an independent market study.

The study has 390 pages of extension, with 100 profiles of guru and competitor firms and 72 tables/graphs.

It costs $ 1,995 and is also sold for individual chapters at a lower cost…

Contact: Marketdata Enterprises, Inc., 7210 Wareham Drive, Tampa, FL 33647, (813) 971-8080. John LaRosa is available for interviews and presentations.


A summary of 40 pp. Of the main findings, it is available to the public for $ 99.

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Marketdata Enterprises Weight Loss

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